2:30

‘Design is largely code these days. It wasn’t print that died, it was the graphic design industry as we knew it. The idea of making a living out of forming and applying static shapes to cumbersome paper is almost absurd now and growing ever more so in my opinion. If you go along to a potential client and say “I have this really exciting thing that I think will really help your brand to sell more stuff” then you show them a beautifully designed, beautifully printed, beautifully typeset and beautifully photographed/illustrated and laid out (and exquisitely bound) piece of graphic design work, they will say “Its a brochure… how is a brochure ever going to help my business?… no thanks”. If you went in to that company and said “I have this really exciting thing that I think will really help your brand to sell more stuff” and then you start to demonstrate a mobile phone app that can utilise the inbuilt camera to identify product and drive customers to the nearest retail outlets or just order straight up online… they’ll be as excited about working with you as clients used to be years ago, about the idea of getting a graphic designer on board to make the brochures look amazing.’

Messageboard post, Tim S. - magnificentruin

Things they don’t tell you in school.